Your
alt
imate glow crew
Tinted
skincare
When you are loved, You glow.
Our kind of glow isn't skin deep. Presenting, Tinted Skincare—the goodness of skincare with a hint of tint that won't quit. You get that instant boost of glowy, dewy-looking skin with all the long-term benefits of carefully selected skincare ingredients. It's makeup made good so the more you use the more you love.
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Serum
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shade
No more guessing games with your tones and undertones. Click here to find shades that work for you, not against you.
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Amplify
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The
Kaul
of Beauty
For as long as I can remember, makeup has been my way to feel good. But struggling with acne made it hard. Instead of boosting my confidence, it made me feel more self-conscious. I searched everywhere for products that worked with my skin, not against it—but nothing felt right.
That’s why I created ALT+K—an ALTernate approach to beauty. Makeup that fits seamlessly into your everyday life while being kind to your skin. No compromises, no premium price tags—just honest beauty that works.
To get it just right, I teamed up with beauty experts worldwide along with our first ALT+Krew—a passionate group of beauty enthusiasts across India—who tested and refined every detail with us. Their feedback didn’t just shape the brand—it is the brand.
After two years of hard work, I’m so proud to finally share ALT+K with you—a beauty rebellion with a whole lotta heart.
I can’t wait for you to try it.
With love,
Nitibha Kaul
Founder
Amplify
Expect the unexpected. Our ALTernate beauty approach is changing the game, and our revolutionary #TintedSkincare philosophy proves it. Experience long-term benefits with a hint of a tint and a lot of self-expression, that makes your skin feel good from within—without compromises.
Explore
We're all about finding new ways of doing things and creating smart solutions and functional designs to meet real beauty needs. We deliver #UniversalBeauty solutions, designed to be #HyperTaskers and #OnTheGo, carefully crafted to match the busy lifestyle of real people like you and me!
Inspire
We’re a positive, rebellious force for good, empowering others to dare to do things differently. Our products make self-expression easy and comfortable, for all—no matter the age, gender, skin tone, or style. Be you, unapologetically!
Care
We care deeply—for you, your skin, our planet and our people. We're cruelty-free and dedicated to making conscious choices every step of the way, so you can feel good about your beauty routine, without worry or doubt.
Amplify
Expect the unexpected. Our ALTernate beauty approach is changing the game, and our revolutionary #TintedSkincare philosophy proves it. Experience long-term benefits with a hint of a tint and a lot of self-expression, that makes your skin feel good from within—without compromises.
Explore
We're all about finding new ways of doing things and creating smart solutions and functional designs to meet real beauty needs. We deliver #UniversalBeauty solutions, designed to be #HyperTaskers and #OnTheGo, carefully crafted to match the busy lifestyle of real people like you and me!
Inspire
We’re a positive, rebellious force for good, empowering others to dare to do things differently. Our products make self-expression easy and comfortable, for all—no matter the age, gender, skin tone, or style. Be you, unapologetically!
Care
We care deeply—for you, your skin, our planet and our people. We're cruelty-free and dedicated to making conscious choices every step of the way, so you can feel good about your beauty routine, without worry or doubt.
