Privacy Policy
Last updated: February 9, 2025
This Privacy Policy describes how ALT+K Beauty (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from altkbeauty.in (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, such as messages through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders.
- Online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
We use your personal information for the following purposes:
- Providing Products and Services: To process your payments, fulfill your orders, send notifications related to your account, arrange for shipping, facilitate returns and exchanges, and maintain your account.
- Marketing and Advertising: To send marketing, advertising, and promotional communications and show you advertisements for products or services.
- Security and Fraud Prevention: To detect, investigate, or take action regarding fraudulent, illegal, or malicious activity.
- Communicating with You and Service Improvement: To provide customer support and improve our Services.
Cookies
We use cookies on our Site for various purposes, including improving functionality, analytics, and advertising. You can control your cookie preferences through your browser settings.
How We Disclose Personal Information
We may share your personal information with:
- Vendors or third parties who perform services on our behalf.
- Business and marketing partners to provide services and advertising.
- Affiliates or within our corporate group.
- Legal authorities if required by law.
Children's Data
Our Services are not intended for children, and we do not knowingly collect personal information from children under 18. If you believe we have collected such information, please contact us to request its deletion.
Security and Retention of Your Information
We take reasonable measures to protect your personal information. However, no security system is impenetrable. We retain your personal information for as long as necessary to provide the Services and comply with legal obligations.
Your Rights
Depending on Indian privacy laws, you may have the right to:
- Access, correct, or delete your personal information.
- Restrict processing of your data.
- Withdraw consent for marketing communications.
- File a complaint with a data protection authority.
You can exercise these rights by contacting us using the details below.
International Users
If we transfer your personal information outside of India, we will take measures to ensure it remains protected in accordance with applicable laws.
Contact
For any questions regarding this Privacy Policy or to exercise your rights, please contact us at:
Primarc Pecan Retail Pvt. Ltd.
Email:
Phone:
Address: K1/114, First Floor, Chittaranjan Park, New Delhi, 110019, India