Made with you. Made for you.
At the heart of Alt+K are its people.
Watch Nitibha and her Alt+Krew's journey to make makeup good.
Behind the scenes
Welcome to ALT+K, where beauty is a shared creation!
Right from the get-go, we set out to create high-performance and skin-loving beauty solutions, designed for real beauty needs and catering to a wide range of skin types and tones. We knew we needed real voices to shape our products, so we formed the ALT+Krew - a diverse community of beauty-savvy creators from across India. Their expertise has been instrumental in our journey. We engaged in multiple feedback loops, collaborative sessions and iterative adaptations, ensuring our launch portfolio exceeds the high standards of today’s beauty enthusiasts.
At ALT+K, we believe in beauty built together.
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People applied
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Selected members
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Actioned feedback points
The
Studio: Where Beauty Happens
Studio
Where Beauty Happens
We’re all about crafting products for you, with you. The ALT+Krew is at the heart of our creative process, contributing to everything from colour palettes to packaging design and formula refinement. Wanna understand their impact?
The ALT+Krew totally reworked our Tinted Serum shade range, making it way more inclusive. Our Multipurpose Colour Stick went through several versions to get that perfect creamy texture and killer colour payoff. Plus, we perfected the brush and introduced the highly requested vibrant coral shade. And our Lip Gloss packaging underwent a fabulous glow-up, transforming it into a statement piece that adds a touch of confidence to any handbag.
Basically, we’re obsessed with real beauty, real people, real collabs – that’s the essence of ALT+K and our ALTernate beauty path. And trust us, this is just the beginning...
Product
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Testimonials/
Feedback impact
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Made
with you.
Made
for you.
Love letters from
the
The community has spoken! And we're always here to listen. 💜
I think the products are bang on and I’m amazed how they turned out. Can’t wait for the whole world to see them!
Neelam, Beauty Enthusiast from Mumbai
Skin type: Dry
I love the products. The Tinted Serum is the type of product I want as a male makeup artist.
Gambhir, Make-Up artist from Farrukhabad
Skin type: Combination and Sensitive
The Colour Stick is fab! I really like the formulation, it blends like a dream, very dewy finish. My skin is super dry but after applying this my skin look super glowy.
Chandni S. Beauty Enthusiast from Meerut
Skin type: Dry
I love the coverage of the Tinted Serum, it gives a very skin-like finish which is the most beautiful part of the product!
Shriem, Beauty Enthusiast from Kolkata
Skin type: Combination and acne-prone
You guys are fabulous in what you do
Zuru, Make-Up Artist from Bangalore
Skin type: Combination and acne-prone
All products are so so awesome! I’m really happy to find skincare-derived formulation as makeup. So that the makeup we use doesn’t harm the skin.
Chandni J. Beauty Enthusiast from Kanpur
Skin type: Dry
The packaging looks gorgeous, I really enjoy your products
Rishabh, Beauty Enthusiast from Meerut
Skin type: Oily and acne-prone
I really loved the products, just excited to see more product range from you 😍
Mehak, Beauty Enthusiast from Jaipur
Skin type: Combination and acne-prone
Made
with you.
Made
for you.
Love letters from
the
The community has spoken! And we're always here to listen. 💜
I think the products are bang on and I’m amazed how they turned out. Can’t wait for the whole world to see them!
Neelam, Beauty Enthusiast from Mumbai
Skin type: Dry
I love the products. The Tinted Serum is the type of product I want as a male makeup artist.
Gambhir, Make-Up artist from Farrukhabad
Skin type: Combination and Sensitive
The Colour Stick is fab! I really like the formulation, it blends like a dream, very dewy finish. My skin is super dry but after applying this my skin look super glowy.
Chandni S. Beauty Enthusiast from Meerut
Skin type: Dry
I love the coverage of the Tinted Serum, it gives a very skin-like finish which is the most beautiful part of the product!
Shriem, Beauty Enthusiast from Kolkata
Skin type: Combination and acne-prone
You guys are fabulous in what you do
Zuru, Make-Up Artist from Bangalore
Skin type: Combination and acne-prone
All products are so so awesome! I’m really happy to find skincare-derived formulation as makeup. So that the makeup we use doesn’t harm the skin.
Chandni J. Beauty Enthusiast from Kanpur
Skin type: Dry
The packaging looks gorgeous, I really enjoy your products
Rishabh, Beauty Enthusiast from Meerut
Skin type: Oily and acne-prone
I really loved the products, just excited to see more product range from you 😍
Mehak, Beauty Enthusiast from Jaipur
Skin type: Combination and acne-prone
Join the
rew
Want to be part of the ALT+Krew? We’re seeking passionate individuals to create content, share beauty insights, and help shape our future products. Cause every revolution needs its rebels..
Join Now
Join the
rew
We’ve just started on our journey, and we’re excited for all that’s to come. If you’d like to be part of the Krew, we’d be thrilled to know you a little more!
We’ve just started on our journey, and we’re excited for all that’s to come. If you’d like to be part of the 
rew, we’d be thrilled to know you a little more!
