MAKEUP MADE GOOD
The Pretty Rebellion starts here...
It’s
Pretty
rebellious to be you
We are the ALTernate beauty revolution where self-expression is the name of the
game—without apology, without a shred of doubt.
In our world, you redefine the beauty norms to fit you best.
The
Kaul
of Beauty
For as long as I can remember, makeup has been my way to feel good. But struggling with acne made it hard. Instead of boosting my confidence, it made me feel more self-conscious. I searched everywhere for products that worked with my skin, not against it—but nothing felt right.
That’s why I created ALT+K—an ALTernate approach to beauty. Makeup that fits seamlessly into your everyday life while being kind to your skin. No compromises, no premium price tags—just honest beauty that works.
To get it just right, I teamed up with beauty experts worldwide along with our first ALT+Krew—a passionate group of beauty enthusiasts across India—who tested and refined every detail with us. Their feedback didn’t just shape the brand—it is the brand.
After two years of hard work, I’m so proud to finally share ALT+K with you—a beauty rebellion with a whole lotta heart.
I can’t wait for you to try it.
...more
With love,
Nitibha Kaul
Founder
We’re made of sugar, spice and everything nice
We’re made of sugar,
spice and everything nice
Let’s get to know each other better. Shall we?
Let’s get to know each other
better. Shall we?
Amplify
Expect the unexpected. Our ALTernate beauty approach is changing the game, and our revolutionary #TintedSkincare philosophy proves it. Experience long-term benefits with a hint of a tint and a lot of self-expression, that makes your skin feel good from within—without compromises.
Explore
We're all about finding new ways of doing things and creating smart solutions and functional designs to meet real beauty needs. We deliver #UniversalBeauty solutions, designed to be #HyperTaskers and #OnTheGo, carefully crafted to match the busy lifestyle of real people like you and me!
Inspire
We’re a positive, rebellious force for good, empowering others to dare to do things differently. Our products make self-expression easy and comfortable, for all—no matter the age, gender, skin tone, or style. Be you, unapologetically!
Care
We care deeply—for you, your skin, our planet and our people. We're cruelty-free and dedicated to making conscious choices every step of the way, so you can feel good about your beauty routine, without worry or doubt.
Amplify
Expect the unexpected. Our ALTernate beauty approach is changing the game, and our revolutionary #TintedSkincare philosophy proves it. Experience long-term benefits with a hint of a tint and a lot of self-expression, that makes your skin feel good from within—without compromises.
Explore
We're all about finding new ways of doing things and creating smart solutions and functional designs to meet real beauty needs. We deliver #UniversalBeauty solutions, designed to be #HyperTaskers and #OnTheGo, carefully crafted to match the busy lifestyle of real people like you and me!
Inspire
We’re a positive, rebellious force for good, empowering others to dare to do things differently. Our products make self-expression easy and comfortable, for all—no matter the age, gender, skin tone, or style. Be you, unapologetically!
Care
We care deeply—for you, your skin, our planet and our people. We're cruelty-free and dedicated to making conscious choices every step of the way, so you can feel good about your beauty routine, without worry or doubt.
Care
We CARE for the planet and you by using eco-friendly practices and nourishing ingredients
Inspire
We CARE for the planet and you by using eco-friendly practices and nourishing ingredients
Explore
We CARE for the planet and you by using eco-friendly practices and nourishing ingredients
Amplify
We CARE for the planet and you by using eco-friendly practices and nourishing ingredients
Made with you. Made for you.
Made with you.
Made for you.
At the heart of Alt+K are its people. And we couldn’t have done it without you.
Watch Nitibha and her Alt+Krew's journey to make makeup good.
At the heart of Alt+K are
its people. And we couldn’t
have done it without you.
Watch Nitibha and her
Alt+Krew's journey to
make makeup good.
Made with you. Made for you.
At the heart of Alt+K are its people. And we couldn’t have done it without you.
Watch Nitibha and her Alt+Krew's journey to make makeup good.
Our dream journal
Mission
We believe our future will be crafted for you and by you—a revolutionary beauty brand designed to evolve and morph with your needs and dreams. Our goal is simple! To give you all the instruments to challenge the status quo and redefine beauty in your own unique way.
#TintedSkincare
Our products aim to chart an ALTernate path to beauty by simplifying your routines with skincare powered with a hint of a tint ;). The more you use, the more your skin looks and feels better.
#HyperTaskers
We create versatile, multipurpose products designed to empower you to achieve more with less. Think 3-in-1 convenience—saving you time, space, and money. So you can declutter your life, one skincare product at a time.
#UniversalBeauty
Come as you are! We are formulated for all genders, skin types, skin colours and any occasion under the sun.
#OnTheGo
We strive to make our products reapplication and travel-friendly, so you can refresh and glow up on the go. Easy peasy!
The OG
rew
Nitibha Kaul
Ex-googler, a Big Boss contestant, an avid Youtuber, a content creator par excellence and now the founder of an ALTernate beauty revolution.
The Beauty Co-lab
Our team of industry experts, headquartered in Singapore, specialises in creating unique, standout beauty brands incollaboration with aspiring entrepreneurs like Nitibha. Leveraging an extensive network of global industry expertise, they provide end-to-end services across the value chain, from market insights and brand strategy to portfolio development, brand activation,and scaling.
Nitibha Kaul
Ex-googler, a Big Boss contestant, an avid Youtuber, a content creator par excellence and now the founder of an ALTernate beauty revolution.
The Beauty Co-lab
Our team of industry experts, headquartered in Singapore, specialises in creating unique, standout beauty brands incollaboration with aspiring entrepreneurs like Nitibha. Leveraging an extensive network of global industry expertise, they provide end-to-end services across the value chain, from market insights and brand strategy to portfolio development, brand activation,and scaling.
Interested in a career at
?
Join the
rew
Slide into our inbox for a future together.
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